10 Year video
Lifting Leaders | Shifting Power | Transforming Society
Client
Colin Powell School for Civic and Global Leadership
Role
Art Director
Overview
This brand film was developed to visually express the Colin Powell School’s core mission: Lifting Leaders, Shifting Power, Transforming Society. Created for use across digital platforms, fundraising events, and student outreach, the video serves as a powerful narrative of impact and opportunity.
Creative Approach
The creative direction centered on the School’s core message: Lifting Leaders, Shifting Power, Transforming Society.
The film brings together personal stories, campus imagery, and motion graphics to communicate how access to education, mentorship, and opportunity can create lasting individual and societal impact.
My role focused on shaping the visual direction and ensuring that the film felt emotionally compelling while remaining consistent with the School’s broader brand and institutional voice.
Outcome:
Developed as a centerpiece of the School’s 10-year anniversary and fundraising communications
Continues to be screened annually at commencement and the School’s fundraising gala
Supports donor engagement by communicating the School’s mission and impact through human-centered storytelling
Extended the Lifting Leaders, Shifting Power, Transforming Society platform into a high-impact motion and event experience
Created a lasting institutional asset used across fundraising, events, and external communications.